Political Audience-Based Advertising on Connected TV and Streaming Audio
Please complete the form to receive your link to view this webinar, Political Audience-Based Advertising on Connected TV and Streaming Audio to hear how political advertisers can give their political ad targeting a vote of confidence by capitalizing on streaming media's proliferation:
- Over 80% of TV households have at least one connected TV device - a penetration higher than cable TV, per the Leichtman Research Group.
- 70% of Americans who watched TV between mid-November and mid-December 2021 streamed, including 82% of 18-54 year-olds, per TransUnion and Harris Poll survey.
- Over 192 million Americans listen to online audio weekly, per Edison Research
You'll also learn about connected TV and streaming audio growth and trends and how political audiences available from the TruAudience Data Marketplace — including 1,200 audiences for activation across more than 80 million US connected homes — enables advanced audience targeting for political and issue-based streaming media campaigns.