Streaming media ad tech glossary

Decipher jargon and break down complex terminology​

Jargon is an unfortunate characteristic of streaming media advertising. This glossary covers terms across connected TV and streaming audio to provide simple definitions and a better understanding of:  

  • TV services 

  • Monetization strategies 

  • Media channels 

  • Media devices 

  • Advertising and targeting terms 

  • Advanced media advertising features 

  • Identity and data concepts associated with addressable advertising

Complete the form to download TransUnion’s Streaming Media Ad Tech Glossary.