Streaming now one of the most popular ways Americans watch TV 

Of those who’ve watched TV in the past month, 70 percent said they’ve streamed

According to a Dec. 2021 TransUnion survey conducted by The Harris Poll, streaming has become one of the main ways US consumers tune into TV. The study revealed why consumers prefer and pay more attention to streaming content.​

Download our insight guide — Five Consumer Viewing Trends Changing TV for Good — to explore trending topics, including:​

  • How connected media is stealing the show from cable and satellite counterparts​
  • The kind of advertising generating more consumer attention
  • Challenges linked to targeting audiences consistently across channels and platforms​
  • Why identity is key to executing engaging experiences across streaming advertising and beyond​