Understand and navigate the changes shaping the identity ecosystem:

Our latest identity playbook explores the alternative identifiers and people-based strategies enabling a future of privacy-conscious, omnichannel and addressable advertising.


Learn the challenges, change agents and opportunities that lie behind key identity trends, including:

  • Regulation will continue to bring data privacy to the forefront of identity development and activation
  • The future of identity isn’t solely about adapting to a cookieless ecosystem but understanding the changing currency of identity
  • Quickening consumer adoption of connected devices has reinforced the importance of both an individual and household-level view of consumers
  • Shifts in consumer behaviors and expectations are causing companies to reassess their ability to leverage data to deliver personalized experiences
  • Marketers are focused on efficiency more than ever, and media companies are looking to build alliances to compete against walled gardens
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