Understand and navigate the changes shaping the identity ecosystem:
Our latest identity playbook explores the alternative identifiers and people-based strategies enabling a future of privacy-conscious, omnichannel and addressable advertising.
Learn the challenges, change agents and opportunities that lie behind key identity trends, including:
- Regulation will continue to bring data privacy to the forefront of identity development and activation
- The future of identity isn’t solely about adapting to a cookieless ecosystem but understanding the changing currency of identity
- Quickening consumer adoption of connected devices has reinforced the importance of both an individual and household-level view of consumers
- Shifts in consumer behaviors and expectations are causing companies to reassess their ability to leverage data to deliver personalized experiences
- Marketers are focused on efficiency more than ever, and media companies are looking to build alliances to compete against walled gardens