Precise Audience Targeting for OTT & Streaming Audio 

Data and targeting consult for streaming media advertising

The TruAudience® Data Marketplace is the definitive destination for those who buy and sell the third-party segments powering media targeting on connected TV, streaming audio and in-game advertising.  

The precision-tuned, three-dimensional view of identity powering the Data Marketplace is built to optimize audience-based advertising and maximize streaming media campaign performance.  

Build your target audience from first-party data and a library of over 35,000 syndicated segments, ranging from demographics to auto intenders, lifestyle groups, purchase behavior, political party affiliation and more. 

TruAudience Data Marketplace is a privacy-conscious, end-to-end solution for executing high-fidelity,  audience-targeted streaming and omnichannel campaigns with consistency and scale. 


Benefits

  • Greater reach: Our scaled, three-dimensional view of identity and interoperability across identifiers drive high match rates, producing target segments typically much larger than the same datasets matched to legacy digital targeting platforms. 
  • An accurate view: Our patented, multikeyed household graph is built for streaming and reconciled daily against our view of 80 million connected US households.
  • Speed: Our proprietary technology makes it easy to securely onboard first-party data and create bespoke at-scale audiences quickly — often in hours, not days or weeks. 
  • Connectivity: We’ve partnered with top data providers to become the most widely distributed marketplace for audience-based targeting across streaming TV, audio and gaming. 

We're here to help

Reach out to our team for complimentary data and targeting recommendations. Our customer success experts are here to help understand your custom use cases and audience needs. Please complete the form and we’ll contact you.