How the TruAudience Data Marketplace Powers More Effective Streaming Media Campaigns​ 

Streaming is changing how consumers watch and listen to media and entertainment. Without a better understanding of consumer identity signals, advertisers can’t reach these new connected consumers across streaming apps and devices. Learn how the TruAudience® Data Marketplace leverages a three-dimensional view of identity — covering people, households and devices — to enable advertisers and agencies to:​

  • Reach streaming audiences with precision, relevancy and scale​
  • Rapidly activate direct and programmatic campaigns through integrations with leading streaming publishers, DSPs and SSPs ​
  • Create audiences in near real time with a library of more than 40,000 segments from top data providers​
Watch the video to learn more

 

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