elevating your ott campaign with
strategic and scalable targeting
Tru Optik and Comscore have partnered together to help advertisers, brands and publishers enhance the reach and performance of their Over-The-Top TV, Connected TV, and Streaming Audio ad campaigns and inventory. Through the Tru Optik OTT Data Marketplace, clients can leverage Comscore’s demographics, TV viewing insights, OTT streaming & gaming behaviors, valuable personas, and political segments to enrich their advanced media campaigns.
Participants will learn:
- Connected TV and Over-The-Top TV growth and trends
- Standard and advanced targeting profiles
- Jessica Trainor, VP Ad Platform Partnerships at Comscore
- Frans Vermeulen, COO at Tru Optik
Please complete the form to receive your link to view the webinar presentation.