Addressability takes center stage for advertisers
Brands will invest more than $248 billion in digital advertising this year
When it comes to advertising, addressability— the ability to target a specific device where content is consumed — plays an undeniable role in an “always-on” world.
Whether you’re an advertiser, media company, ad tech platform or data provider, this guide is designed to help you make the right moves in building an addressable advertising strategy.
Readers will gain insight into:
- Trends in spend across addressable advertising channels
- The role addressable devices play in enabling audience based targeting
- Why identity resolution is key to executing ad campaigns with consistency and scale across a fragmented digital landscape
- How TransUnion’s three-dimensional view of identity — linking people, households and devices is built for addressability